A communication strategy begins by defining targets: a perception to create or redirect or a crisis situationto respond to…

Before proposing a PR strategy, you need to take the global context into account (political, societal, scientific, economic, etc.) and the parties involved must be defined (trade federations, associations and public institutions). Internal audiences of the company are important as well: staff, board of directors, unions and so on.

It’s important to define the messages correctly and fine-tune them in line with the audiences targeted. At last, a choice must be made in terms of communication tools: on the one hand, the client’s own media (website, newsletter or social media), and on the other side, paid media, a press information service, external media of credibility partners such as external experts, influencers, information platforms, etc.