Press and Media Relations

Surveys, polls, studies, conferences, round tables, press dossiers, press releases, social media, … there are many ways to keep journalists informed.

Does the information have national, regional or local reach? Does that information need to be translated into media deals such as advertorials, or does it need a classic press service, or does it require exclusive meetings with targeted journalists (individual interview), a videoconference, an information video, a book, an online application, infographics, a live press conference, etc.?

The quality of press databases (categories and types of press) is essential for ensuring targeted mail-outs to reach the journalists they are intended for while also complying with the GDPR legislation. Besides it is crucial to stay in step with the information needs of editorial departments (deadlines, editorial restrictions, photo material requirements, etc.).